Functional, simple, effective.

I specialize in designing experiences through products and services that provide meaningful value to people and meet business objectives.

I like to create solutions

In the last year and a half i’ve developed my knowledge of user interface design, information architecture, user experience testing, and how to market businesses across digital spheres. I am looking to use this knowledge to join a team as a media designer to create engaging and intuitive products built for specific end-user goals.

Different design fields play into each other.

I have a background studying graphic and environmental design at Langara College. This combined with the components learned at the BCIT New Media and Web Development program have combined to craft the perfect balance of creative and technical skills

A Strong Process

I enjoy the process of incorporating logic, research, and a strong focus on the end-user into every design.

Stage 1

Research & Empathize

Whether it’s user interviews, or competitive analysis, I make sure to understand and define the problem holistically before putting pen to paper.

Stage 2


I begin to experiment and remove any biases , so I can explore possible solutions to the problem and review how all the data and information collected may impact the design.

Stage 3


I experiment with various testing strategies to see if the changes being made are improving the customer’s experience. 

Jen Smith Design

Other things

When not designing you can find me discovering the next mountain trail to run, or wandering through the forest snapping pictures.  Really good coffee and lots of plants are also integral to my soul.