jensmith

UI / UX

My aim is to humanize technology in order to meet the users needs. The best possible solution for a design goal can be found by remaining as objective as possible in the design process and throughout user testing.
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EAST IS EAST CASE STUDY

A case study for a local Indian food restaurant website, East is East.

Through journey mapping pain points were determined from a customer’s perspective. The study resulted in a redesign of the East is East website with the recommended changes.

 

RECOMMENDED CHANGES:

  • An interactive map with nearby parking to help customers in planning to travel to the restaurant
  • A none-textured background for the menu text, to increase legibility and accessibility
  • A reservation booking procedure on the main page to reduce the number of clicks
  • A landing page which separated the two locations to simplify and categorize information for the user

A huge impact can be made by even slight adjustments in a user’s journey. A great user experience can encourage a sense of delight and establish trust with a business.

DISCIPLINES

User Experience

User Testing

Visual Identity 

TOOLS

A prototype was developed in order to receive feedback on the user flow and find opportunities for improvement. 

Journey Mapping was used to identify pain points and discover important points in a user’s journey.

VIEW PROTOTYPE

DAILY HIVE CASE STUDY

This case study evaluated several factors in how we access local news. Daily Hive delivers local news and stays relevant despite emerging technologies and social streams.  The study evaluates several factors: 

1) Users turning to Social Media apps for local news

2) Users resorting to news aggregators instead of relying on one news source

3) The features which a user focuses on when using an application that affects their decision to stick with that application

The study began with research conducted on the news outlet as well as a competitive analysis of other local news sources. A user survey was then conducted to identify the most common features a user interacts with on new applications. The data was then collected, analyzed, and translated into constructing an effective user flow and features. Layout and elements were are derived from the research. 

 

PROCESS

  1. User research
  2. Competitive Analysis
  3. Archetyping
  4. User Flow Mapping
  5. User Task List
  6. Empathy Map
  7. Paper prototyping
  8. Wireframing
  9. Mockups
  10. Prototyping

TOOLS:

  • Google Forms
  • Mockflow
  • Adobe XD
  • Adobe Illustrator & Indesign

 

ONLINE MAGAZINE USER INTERFACE DESIGN

A creative challenge to establish our design process: we were tasked with creating an online magazine based on the prompt “Small is Beautiful”.

Through the use of mind mapping and research, I chose to produce an online magazine featuring boutique hotels (also referred to as small hotels) from around the world. The resulting deliverables included a website interface, a magazine cover page, and a promotional website banner.

Purposeful decisions could be easily made in production due to the extensive pre-production work and discovery phase. 

PROCESS

  1. Creative brief 
  2. User Research
  3. Moodboard, Stylescape
  4. Sketching (Roughs comps)
  5. High fidelity mockups

 

DISCIPLINES

Creative Process

Typography

Layout

Concept Development

Branding