Graphic Design

At its core, I believe graphic design is applied problem solving with a keen focus on the user and user interactions. Understanding the visual context and how it relates to elements involved is crucial in any design.

Anian Magazine Layout

Layout design is one of my favourite things to work with. The use of a grid structure and flow lines helped to develop a smooth pattern for the elements.

The goal with this project was to extend an existing brand look and feel into the magazine. This required extensive research and understand of Anian’s brand. The decision to include authentic west-coast imagery and minimalist layout was inspired by the company’s already established look and feel and further communicate the importance of ‘living slow’ and returning to basics. 

DISCIPLINES

Layout

Photography

Typography

OBJECTIVES

Utilize a grid structure

Maintain PPI integrity of images by using raw shot photos

Extend brand voice to article

LITTLE STRAW

Little Straw Family Estate Winery was founded in 1969 by the Slamka family with the intention of selling grapes to large commercial wineries. By 1996, the three Slamka sons had established their own winery.  Located on the lower slopes of Mt Boucherie, the winery is now a staple for Okanagan wine tours. The rebranding focused on maintaining some of the brand’s original elements while elevating the look and feel to modernize the look and feel so to better connect with the consumer. 

DISCIPLINES

Typography

Concept Development

Branding

 

OBJECTIVES

Communicate to a specific audience

Create consistent branding across several interfaces

 

Evening tide organic coffee

Typography is one of my favorite things to experiment with. Finding the right type that is transparent to the viewer but communicates a brand voice is something I’m continuously aiming for. This was a branding concept I developed for a fictional coffee company based out of Salt Spring Island. The brand personality was first identified, and certain symbols were decided on in order to communicate a visual story for the branding. Inspirations stemmed from the region’s topography, by studying the shape and features of the island’s surfaces, decisions on what shapes to use in the logo could be derived.  

DISCIPLINES

Colour Palette

Typography

Logo Design

Brand Curation

 

DESIGN OBJECTIVES

Create a design that inherits ingrained aspects of a specific region.  

DEVELOP LIGHT

Develop Light was a branding package I created for a smartphone company with dual operating system capabilities. The concept was created by a classmate. I initially received the desired colour palette, font inspirations and name of the company from the classmate and proceeded to discuss what the desired look and feel of the brand. From there I created a logo, business card, and packaging for the device with all of these elements included.

DISCIPLINES

Layout

Typography

Responsive Design

 

Goals

Create Call to Action

Distinguish brand look & feel

 

LONDON SKYLINE

The benefit of vector artwork is it can be scaled to any size without image degradation. I enjoy the process of translating real-life objects and scenes into abstractions that can be used in everything from logos, icons and various project elements.

DISCIPLINES

Vector

Typography

 

 

DESIGN OBJECTIVES

Create a clean, scalable scene  that allows for diverse visual possibilities 

 

East Avenue Barber Shop

East Avenue was a fictional barbershop I conceptualized. I designed this logo to tell a story and represent what the company is in business for. Understanding the target audience was a key factor in designing an appropriate logo. The brand blends the tradition and nostalgia of the old-world barbershop with the modern comforts and aesthetics of today’s world.

DISCIPLINES

Logo Design

Typography

Branding

 

 

DESIGN OBJECTIVES

Create high quality, recognizable branding strategy to promote a small business